Tomek
Osinski
Hey!
I'm a product design leader who turns complex, data-heavy platforms into intuitive experiences.
I currently lead a design team at Entain, shaping sportsbook experiences across mobile, web and retail.
Making Complex Products Simple
I'm a Polish product design leader who moved to the UK to study and built my career in London. Today I lead a team of designers at Entain, shaping sportsbook experiences for brands including bwin, Sportingbet, Ladbrokes and Coral.
I started as a hands-on product designer, helping shape Entain's Responsive Sports Platform and Retail Self-Service Betting Terminals. I now focus on design direction, mentoring designers and helping teams solve complex product problems.
I enjoy turning complexity into simple, intuitive experiences, and I'm particularly interested in AI, automation and how they're changing both products and design practice.
Case Studies & Insights
Leading Design Teams That Actually Ship
Lessons from managing product designers across complex, multi-brand programmes — keeping people engaged, work flowing, and quality high when the pressure is constant.
Self-Service Betting Terminal UX
Led UX design of Entain's self-service betting terminal from first prototype to full rollout — 2,400+ shops, 12,000 terminals across the UK and Ireland.
Responsive Sportsbook Platform for Multiple Brands
Led the UX redesign of the sportsbook experience to support a fully responsive product across mobile, tablet, and desktop with improved bet discovery and navigation.
How I Work
Tools & Skills
Let's connect
Interested in working together, discussing design leadership, or exploring how design and AI intersect? Drop me a line.