Profile
Product design leader with 15+ years' experience creating and scaling complex, data-rich digital products. Currently leading a multidisciplinary Sports UX team of approximately 15 designers, including three design leads, across the UK, Europe and India. Combines hands-on product expertise with design strategy, team development and cross-functional leadership, delivering measurable customer and commercial outcomes in complex, high-volume and regulated environments.
Experience
Senior UX Manager, Sports
Entain · London / remote
- Lead an international, multidisciplinary Sports UX team of approximately 15 designers, including three design leads, across the UK, Europe and India.
- Own design across sportsbook discovery, transactional, post-bet and retail experiences for global brands and platforms serving 6M+ active customers.
- Partner with senior Product and Engineering stakeholders to set direction, resolve trade-offs and deliver customer and commercial outcomes in a regulated environment.
- Led data-informed improvements to core betting journeys, contributing to a 15% increase in bet conversion.
- Strengthen quality and delivery through design-system governance, embedded research practices and AI-supported design workflows, while remaining hands-on in critical product areas.
Lead UX Designer
GVC Group · London
- Led UX initiatives and a team of designers delivering high-volume digital products used by millions of weekly customers.
- Established UX standards and scalable frameworks that reduced design debt by 40% and accelerated delivery across multiple brands.
- Used research and behavioural analysis to inform product decisions and shape core sportsbook experiences.
Senior UX Designer
GVC Group · London
- Designed cross-platform experiences, using usability testing and feedback loops to improve usability and engagement.
Digital Designer
Sportingbet · London
- Designed landing pages, newsletters and digital marketing materials supporting sportsbook and gaming campaigns across web and mobile.
Digital Designer
GIMO · London