Product DesignLeadership

Product Design Lead

I connect user insight, product strategy and design systems to ship high-performing experiences across mobile, desktop and retail platforms.

10+ years leading multidisciplinary teams from discovery to launch, translating complex journeys into confident, measurable outcomes.

Portrait of Tomek Osinski

About

I’m a Senior UX Designer and Manager who loves turning messy, complex products into simple, intuitive experiences. I’ve worked across fintech, media and platform teams — anywhere there’s dense info, tough decisions and real users trying to get things done.

I partner with product, engineering and data teams to figure out what actually matters, set a clear direction, and ship systems that help designers move fast without losing the craft.

Right now I’m leading a 15-person design team at Entain, shaping multi-channel experiences for brands like Coral, Ladbrokes, sportingbet and bwin across web, native and retail surfaces.

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What I Do

Product Strategy & Problem Framing

I help teams define the right problems, shape product direction and translate goals into clear, actionable design focus.

Leadership, Collaboration & Coaching

I guide designers, partner with Product & Engineering, and create alignment so teams move faster with less friction.

Driving Measurable Outcomes

I connect design decisions to business and customer impact, using validation, testing and data to steer work.

Contact

Want to talk about product design or a potential role? Let’s chat!